![b2b software categories b2b software categories](https://financesonline.com/uploads/2021/05/augmented-reality-technologies.jpg)
These are relevant keywords for any GetResponse competitor. However, not all of them will be relevant to your brand.īut studying this report will help you uncover numerous unique keywords that you can target in your content strategy.įor example, look at the highlighted keywords like “website builder”, “how to send a video in email”, etc.
![b2b software categories b2b software categories](https://financesonline.com/uploads/2018/09/Warehouse-Management-Software-1.png)
I searched for, and its Organic Research report shows that it ranks for more than 46K keywords. But there’s another Homebase, a leading home supplies company. However, things can get tricky if other established brands have similar names and already dominate search results.įor example, Homebase is a leading employee scheduling tool. Thankfully, you shouldn’t have many problems ranking for your brand name and its associated keywords if you have a unique brand name. Why is this important? If someone searches for your brand and the results don’t show your website in the top three or four results, you’re losing traffic and raising question marks on your brand’s reputation. The first step in your keyword research process is to find the most commonly searched keywords that include your brand name. So, you’ll need to be careful during keyword research to ensure that you only shortlist the achievable, relevant, and profitable keywords for your brand.
B2b software categories how to#
How to Do B2B SaaS Keyword Research | Step by Stepī2B SaaS keyword research is quite different from regular blogs, informational sites, and even B2C companies.įor example, some SaaS keyword categories are dominated by very high-authority review sites that would be difficult to outrank. You can learn more about them in one of our previous articles on keyword research. What other brands or websites are competing for this keyword? How many backlinks would you need to rank? Do you have the search authority to rank for this keyword?Įach of those factors plays a part in determining whether a keyword is right for your brand or not. How many people search for this keyword every month?ĭo people searching for this keyword click on the results or only look for quick answers in Google’s featured answer box? What is a user’s purpose for using a keyword, and does it match your goals?
![b2b software categories b2b software categories](https://sts-crm.com/storage/app/public/ArticlesPics/B2BvsB2CCRM.png)
Is the keyword related to your brand, product, solutions, or the interests of your audience in any way? The main considerations when evaluating different search queries in the keyword research process are: This process is the backbone of your SaaS SEO strategy because you will use the keywords identified in this stage throughout your on-page and off-page SEO campaigns. Let’s get started What Is B2B SaaS Keyword Research?ī2B SaaS keyword research is the process of finding the keywords your target audience is using on different search engines (mainly Google) to find your product, the solutions it offers, and the problems it solves. In this SaaS keyword research guide, we’ll share the step-by-step process you can use to find the most relevant and profitable keywords for your SEO strategy. So, it’s very important that you get this step right. Why? Because if you target the wrong keywords, your content will attract irrelevant search traffic or no visitors at all. If you’re building an SEO strategy for your B2B SaaS, keyword research is the first crucial step.